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BOSCH FILTER

Campaign

The one time 16 DASH was tasked with creating content to showcase the functionality of Bosch's filters. We decided to produce a series of stop-motion videos illustrating how the filters are used.

In a challenging scenario with tight budget constraints, 16 DASH took on the challenge of creating engaging content to highlight Bosch's filters' functionality. Despite limited resources and the unavailability of models for a studio photography session, the team adopted an innovative approach by integrating VFX and animation to bring the concept to life. We were aware of the budget limitations and strict brand guidelines, and communicated with the team to outline our strategy. We planned to create four videos, each showcasing a different filter. To visually demonstrate the unboxing of each product and highlight its functionality, we combined stop-motion with animation. It was crucial to display the packaging of each product as Bosch was combating brand counterfeiting in the Egyptian market. Therefore, we emphasized showcasing the official packaging in the videos. Additionally, the text in the videos was in Arabic, as Bosch Egypt predominantly communicates in Arabic. Each video featured text explaining the purpose of the filter, while the social media captions provided further details on each filter's unique selling points.

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