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Decathlon

back to school

Decathlon Egypt approached 16 DASH with an exhilarating brief for the back-to-school season of 2023-24. From ideation to execution, 16 DASH crafted ingenious and empowering content that highlighted the wide array of sports for which Decathlon provides sporting equipment.

In addition to content creation, 16 DASH took charge of performance marketing for the campaign across social media and various digital platforms, directing traffic towards Decathlon's E-commerce platform in Egypt.Through strategic planning and creative execution, the campaign emerged as a monumental success, surpassing Decathlon Egypt's average Return on Ad Spend (ROAS) by an impressive margin. The achieved ROAS of 20x far exceeded the industry standard, affirming the effectiveness of 16 DASH's comprehensive approach to marketing and content creation.

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