Alfa Market was one of the leading grocery store chains in Egypt, having been around since the 1970's it entered the digital market relatively late in 2021. By then all the competition had beat them to market with impressive E-commerce platforms.
Alfa market came to us with the problem and with a very limited budget.
Our concept was to showcase the stores and infuse the digital elements. Our goal was to create content with the lowest budget possible. Content that would send the message that the same Alfa market that people know and relate to is now online.
So we decided to take static photographs from the stores and create motion designs that would show computer elements (mouse cursor, search bar, etc.) dragging items from the store's shelves onto a shopping basket.
The main message shown on the videos was: Alfa is now online, shop through our app or website.
The production budget was later on allocated for media buying purposes.
